Robert/Boisen & Like-minded

Spies: Best travel TVC in the world

admin — Tue, 20 Jul 2010 07:38:02 +0000

Our tale about the two senior citizen mobsters on a mission to “convince” holiday guests to leave, when their vacation ends, has been awarded a Bronze lion in the world cup of advertising at Cannes Lions. This means it is among the 100 best TVC’s in the world and nothing less than the best travel TVC in the world this year. Thank you to Nicolas Winding Refn for awesome direction, to Gobsmack for beautiful production and last but not least to Spies for buying this crazy idea.

Watch the winning TVC’s here:

An extra week of summer for the Danish people

admin — Mon, 17 May 2010 10:20:21 +0000

Challenge
The Carlsberg Somersby Cider is closely associated to everything ‘summer’.
But the Danish winter is long and cold – with 2009/2010 being the longest in 14 years!

Idea
We kick-started summer and changed to daylight saving time on March 21st instead of the 28th giving the Danes one extra week of summer by creating a national campaign rally lead from a live campaign office in downtown Copenhagen.

Results
Total communication awareness rose 40% during the campaign period, and total brand awareness rose 10% and reached an impressive total of 99%. Recent trial rose 30% while brand loyalty rose 50%.

Watch the case here:

Valhalla Rising: Alternative launch campaign

admin — Tue, 06 Apr 2010 11:51:28 +0000

The task was to create hype about the art movie ‘Valhalla Rising’ by director Nicolas Winding Refn. This is a movie with a rather limited target group and people outside the target group would probably not get it and find it weird. Our solution was to find people (from reality shows etc.) that were definitely outside the target group, who we asked to review the film. Their honest and expected rather negative feedback was used to create a small series of trailers launched online that aimed to create curiosity within the real target group. The campaign has generated a lot of media buzz and more than 270.000 views. Of course with the limited budget that follows the launch of an art movie.

See the case here (in danish):

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See the series of trailers here

Eurobest: Grand Prix winner in outdoor

Bjarke — Mon, 30 Nov 2009 15:20:14 +0000

According to the jury of Eurobest’s outdoor category, Robert/Boisen & Like-minded created the best outdoor in Europe this year. Not one of the best, but the best.

Picture by Chaga Signe Bruun

On top of that the campaign won silver in the Sales Promotion category. Not only has the case been successful in several award shows, it has also created very convincing results on the commercial level. After running the campaign, the market share went up with 27%, Campaign awareness went up 40% and last but not least Suzuki’s sales of the involved models went up 12,5% in the following month and 25 % in total. So even though we have said it before, it’s still worth mentioning: Creativity is a shortcut to effectiveness. Period.

See the case here

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Advertising Effectiveness Award 09: Grand Prix winner and Agency of the Year

Bjarke — Thu, 05 Nov 2009 22:37:58 +0000

A big misconception among some marketers is that creativity and Return of marketing Investment are two conflicting elements. While we can’t speak on behalf of all agencies, Robert/Boisen’s main focus has always been how we solve our clients challenges most effectively. In order to do so we use innovation and creative thinking because it’s a well proven truth that smart thinking brands reach their marketing goals faster and make their budgets seem bigger. Creativity is a shortcut to effectiveness. It’s as simple as that.

This year at the annual Danish Advertising Effectiveness Awards our agency once more demonstrated this point. With three nominated case-stories, and being awarded the overall Grand Prix and one gold, Robert/Boisen became Agency of the year. So in 2009 we have now become both Agency of the year at the Creative Circle Awards and the AEA Awards.

Download our two winning cases here (in Danish)
Download the Somersby case here (PDF)
Download the Interflora case here (PDF)

Advertising Effectiveness Award 09: Most nominated ad agency in Denmark

Bjarke — Thu, 15 Oct 2009 08:01:44 +0000

One of our mantras at the agency is that ‘Creativity is a shortcut to effectiveness’. In order to walk the walk and prove it’s not just the usual hot advertising air, we submitted three cases at this year’s Advertising Effectiveness Award. All three cases were nominated and are now part of the running to become one of the 10 most efficient campaigns in Denmark this year.

The cases are:

Interflora: ‘Remember what a good insight can do’
Spies: ‘From three brands to one. Without losing market share’
Carlsberg: ‘Somersby. Denmark’s fastest growing fanclub’

Cannes Lions: Bronze in the Promo category

Bjarke — Tue, 23 Jun 2009 08:19:04 +0000

Modern advertising is all about involving consumers and creating excitement around brands. That is exactly what the Promo category in Cannes is all about. And that is exactly what our work ‘Gas station’ for Suzuki is all about. That is why the jury in Cannes awarded this stunt a bronze lion, which means that this is one of the 44 best promotional campaigns in the world in 2008

Watch the case here:

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Product Launch of the Year

Bjarke — Mon, 22 Jun 2009 08:05:02 +0000

We’re quite proud these days, not least on behalf of our client Carlsberg, as Somersby not only kick started the entire cider category in Denmark in Spring 2008, but was also just awarded Product Launch of the Year 2008 by The Nielsen Company.
And as they say it themselves (Nielsen that is), the award goes to the product launch that has not only been a great success in the market, but also been the driving force for expanding the actual category. Which is really what Somersby has done. Just look at the graph. Just look at it.

Figure 1 illustrates the total cider market in Denmark in blue, while Somersby’s market share is in green, showing how Somersby is driving the total market.
Congratulations to Carlsberg.
We promise to keep up the good work.

Somersby goes Pear

Bjarke — Fri, 19 Jun 2009 10:09:29 +0000

After the successful launch of Somersby Apple, and igniting the entire cider market in Denmark, time has come for Carlsberg to expand their cider range. Or doubling it…
So in March 2009 we launched the new refreshing – served over ice - Somersby Pear, with Lord Somersby still going strong… This time with special features of Chuck Berry, Jean D’Arc and a gang of Norwegian skiers. Or at least that’s what I heard…

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Agency of the Year

Bjarke — Mon, 30 Mar 2009 13:11:24 +0000

RBLM had a blast at this year’s Creative Circle Award. We were selected ‘Agency of the year’ in Denmark (for 7th time, btw). Two of our clients were selected ‘Advertiser of the year’: PUMA in the advertising category and Ekstra Bladet in the digital category. Furthermore we won 3 Gold, 1 Silver and 2 Bronzes and our name was on more than 10% of all nominations. Congratulations to all the people involved! You can see some of the award-winning work below. (cases are in Danish now in English)

Suzuki Gas Station event

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Events - Gold

Ekstra Bladet Screen Cleaner

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Tools and services - Bronze | Digital campaigns - Gold
Thanks to Madness4Real for the music

Puma King

Print B2C - Silver | Art direction - Gold

Puma Handball

Print B2C - Bronze