New VW Polo TVC. Target group: Cry babies
OK, I admit it: As a father to two girls, I actually got quite touched. I think I’ll buy them a Polo
Dan Wieden on TV vs. Digital
I think he has some valid points about the whole ‘Marketing is dead’-scenario. If you don’t have 6 minutes to spend, it can be boiled down to: Storytelling never dies & it’s NOT either TV or digital. It’s both. Not revolutionary stuff, but there’s quite a lot of weight behind the words when they come from this guy.
Ad people Vs ‘Normal’ people
Fun analysis about how ad guys differ from the rest of the population
http://www.fastcocreate.com/1680771/infographic-confirms-it-advertising-people-are-not-normal
Nike Air – The live show
It is old (2010, Argentina), but it is still very cool

