Author Archives: Anders Kure

Subway Symphony

February 1, 2011by Anders Kure

Conductor: www.mta.me from Alexander Chen on Vimeo.

Once again epic silliness from Honda

February 1, 2011by Anders Kure
Filed in Film TVC

http://www.youtube.com/watch?v=VnwsAr8eBQA&feature=player_embedded

Picture 1

How switching strategy mid-campaign can really pay off

 

 

 

 

 

 

 

 

 

 

 

 

The lingerie brand Lane Bryant (got lucky and…) changed their strategy from paid media to earned with a pretty nice outcome. See the case below:

http://adsoftheworld.com/media/online/lane_bryant_not_what_mom_had_in_mind

Obituaries 2.0

I can’t believe someone didn’t think of this yet – it must be a good idea then.
No reason why obituaries can’t be a bit more contemporary.

Check out the site: http://1000memories.com/

Eye candy!

January 31, 2011by Anders Kure

…from a hotel that evidently really cares.

Yet another engaging Arcade Fire video

September 2, 2010by Anders Kure
Filed in Online Video

http://www.beonlineb.com/

Mind-blowing ice cream

August 30, 2010by Anders Kure
Filed in Unplacable

Guns made of ice cream. Kind of controversial, but very eye-catching. Wonder if there’s a campaign out there where this would be the appropriate giveaway?

More

Halo-fans make art

AKQA engages fans, by letting them build a complex light sculpture in realtime  using a giant robotic arm!

http://www.rememberreach.com/

Born To Run

August 30, 2010by Anders Kure

Born to Run

Save the Children addressing the positive. Not so addy but really emotionally engaging.