Author Archives: Anders Kure

Subway Symphony

February 1, 2011by Anders Kure
Filed in Arty farty Random

Conductor: www.mta.me from Alexander Chen on Vimeo.

Once again epic silliness from Honda

February 1, 2011by Anders Kure
Filed in Film TVC

http://www.youtube.com/watch?v=VnwsAr8eBQA&feature=player_embedded

Picture 1

How switching strategy mid-campaign can really pay off

February 1, 2011by Anders Kure
Filed in Campaign presentation Consumer involvement TVC Viral stuff

 

 

 

 

 

 

 

 

 

 

 

 

The lingerie brand Lane Bryant (got lucky and…) changed their strategy from paid media to earned with a pretty nice outcome. See the case below:

http://adsoftheworld.com/media/online/lane_bryant_not_what_mom_had_in_mind

Obituaries 2.0

January 31, 2011by Anders Kure
Filed in Clever stuff Online Online tools Social media Websites

I can’t believe someone didn’t think of this yet – it must be a good idea then.
No reason why obituaries can’t be a bit more contemporary.

Check out the site: http://1000memories.com/

Eye candy!

January 31, 2011by Anders Kure
Filed in Arty farty Film

…from a hotel that evidently really cares.

Yet another engaging Arcade Fire video

September 2, 2010by Anders Kure
Filed in Online Video

http://www.beonlineb.com/

Mind-blowing ice cream

August 30, 2010by Anders Kure
Filed in Unplacable

Guns made of ice cream. Kind of controversial, but very eye-catching. Wonder if there’s a campaign out there where this would be the appropriate giveaway?

More

Halo-fans make art

August 30, 2010by Anders Kure
Filed in CGI Computer Games Gaming Online Software technology

AKQA engages fans, by letting them build a complex light sculpture in realtime  using a giant robotic arm!

http://www.rememberreach.com/

Born To Run

August 30, 2010by Anders Kure
Filed in Optimism TVC Uncategorized

Born to Run

Save the Children addressing the positive. Not so addy but really emotionally engaging.