Category Archives: ARG

iButterflies in the Augmented Reality sky

October 7, 2010by Søren Christensen
Filed in ARG Cool offline Mobile Online technology Tags:

Catch fictive butterflies all over Japan and change them into promotional digital coupons. Very interesting use of augmented reality.

Music videos launched from packaging

September 8, 2010by Søren Christensen
Filed in Ambient Media ARG Cool offline Online

KitKat UK recently launched an Augmented Reality campaign that works with its “4-Finger” bar packages. Each of the new bar packages has a specially designed “AR” marker on the KitKat four-finger packages that hit the shelves in late August. The experience was created by the independent agency Skive Digital of London.

The Frenzied Waters Campaign – The Case

August 5, 2010by Søren Christensen
Filed in Agency promotion ARG Campaign presentation Online Tags: ,

Shark Week Case Study from Campfire. I think parts of this campaign has been posted before, but here’s the full case

Layar, worlds first mobile Augmented Reality browser

September 2, 2009by Søren Christensen
Filed in ARG Software Tags:

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