Category Archives: Baked In

Domino’s & Owned media

April 24, 2012by Søren Christensen
Filed in Ambient Media Baked In Cool offline Outdoor Tags:

Nice (and maybe a bit annoying) example on how everything is media… I think I would laugh…and hey they got 1,4 millon hits proving that owned media definitely can create earned media

The Ajax Experience

January 13, 2012by Kim Boisen
Filed in Ambient Media Baked In Events Football

Great idea from Sid Lee to get Amsterdamer’s to bond closer with their football club

Nice example on baked in marketing

January 11, 2011by Søren Christensen
Filed in Baked In Branded utility Pop culture TVC Viral stuff

Not brand new, but I never think its been posted. Branded brand baked in marketing from TomTom right at ya! Via Hans T

Make your own customised envelope

November 5, 2010by Søren Christensen
Filed in Baked In Online Producting Tags:

Simple. Personalised. Cool. Maybe I should start to send more letters…

Google Chrome FastBall

July 6, 2010by Søren Christensen
Filed in Baked In Consumer involvement Gaming Online Tags:

Nice interactive use of Youtube, Twitter, GoogleMap and others

Cool World Cup t-shirt idea. I like

June 3, 2010by Søren Christensen
Filed in Baked In Producting Sport Uncategorized Tags:

Brilliant guide to branded utilities

May 6, 2010by Søren Christensen
Filed in Advertsing talk Baked In Branded utility Clever stuff Producting

A useful guide to the brand utility View more presentations from Ingmar de Lange. Great stuff and great presentation. Spotted by Camilla R

Funding of books as crowdsourcing

March 4, 2010by Kim Boisen
Filed in Baked In Clever stuff crowdsourcing Tags:

Crowdsourcing site helps publishers find new authors Media & publishing Writers submit 10 pages of a prospective novel to TenPages. Readers can then buy shares in the idea. If enough money is raised, the book will be funded, and shareholders will get a percentage of royalties

Adidas is baking in…

January 26, 2010by Camilla Rannes
Filed in Baked In Campaign presentation Producting Tags:

…with the new Original AR Game Pack collection with inbuilt AR codes in the ‘tongue’ that will unlock games, exclusive experiences, and content within the Original Neighbourhood. The collection is in stores in UK, and here’s the teaser [youtube IsTxpouPCMc] And the web