Category Archives: Branded utility

Cool fitting room mirror technology

January 13, 2012by Kim Boisen
Filed in Branded utility Consumer involvement In-store Product demonstration

Nice example on baked in marketing

January 11, 2011by Søren Christensen
Filed in Baked In Branded utility Pop culture TVC Viral stuff

Not brand new, but I never think its been posted. Branded brand baked in marketing from TomTom right at ya! Via Hans T

Outdoor meets branded utility

November 9, 2010by Søren Christensen
Filed in Branded utility Outdoor

Rotating outdoor from Denver airport. Nice simple idea built on real insight. That’s how we like it…

Dulux Walls

May 25, 2010by Søren Christensen
Filed in Arty farty Branded utility filmed events Online Optimism TVC Tags:

Cool project. From Weloveviral: This weekend Euro RSCG London launched the Dulux ‘Let’s colour’ campaign with a TV advert celebrating colour in four cities around the world. The project is called ‘Dulux Walls’ and focuses on a series of painting events in the UK (Virginia Primary School, Tower Hamlets, London), France (Aulnay sous Bois, Paris), [...]

Brilliant guide to branded utilities

May 6, 2010by Søren Christensen
Filed in Advertsing talk Baked In Branded utility Clever stuff Producting

A useful guide to the brand utility View more presentations from Ingmar de Lange. Great stuff and great presentation. Spotted by Camilla R

Actions speaks louder than words

April 14, 2010by Søren Christensen
Filed in Advertsing talk Agency promotion Branded utility Clever stuff

Gareth Kay, director of digital strategy at Gooby, Silverstein & Partners speaks the truth. Spotted by Morten K on Twitter

New York in 3D

April 14, 2010by Søren Christensen
Filed in Branded utility Online Tags:

[youtube 4k2_HHrk8Y8] New high quality 3D imagery on Google Earth

Iphone app to check if you talk too much

March 5, 2010by Kim Boisen
Filed in Branded utility Clever stuff Mobile Online tools technology Tags: , ,

Know someone who talks too much? The Talk-o-Meter app from Unperfekthaus is a not so subtle way of telling your gabby friend that he or she might want to spend some time listening as well. Turn on the app and place it between you and your fellow conversationalist. It will then “learn” the two speakers’ [...]