Category Archives: Consumer involvement

A 30 minute video with 15 million views in just two days?

March 8, 2012by Søren Christensen
Filed in Clever stuff Consumer involvement crowdsourcing Events Film filmed events Integrated Politics Viral stuff Tags:

Spend 30 minutes yourself and help making Mr. Kony famous. This will be really interesting to follow. From a professional perspective, I think this initiative showcases very well that you can solve almost any problem with sound strategy, a truly big idea, very strong storytelling, engagement and use of technology to spread the word. Even [...]

Crowdsourcing by Red Bull

February 29, 2012by Søren Christensen
Filed in Consumer involvement crowdsourcing Tags:

Nice involving initiative from Red Bull. Will be interesting to follow

CP+B get Creative With QR Codes for SAS

January 20, 2012by Kim Boisen
Filed in Consumer involvement Mobile apps QR codes Unplacable

One of my biggest gripes about QR codes used as an advertising vehicle has little to do with their effectiveness (although I do have doubts about how effective they are in the long term). One of my biggest gripes has to do with the lack of creativity that goes into the global experience that surrounds [...]

Cool fitting room mirror technology

January 13, 2012by Kim Boisen
Filed in Branded utility Consumer involvement In-store Product demonstration

Innovative Facebook campaigns

January 13, 2012by Kim Boisen
Filed in Clever stuff Consumer involvement Facebook

Two interesting Facebook solutions: This campaign, from an agency called Greenberry, launched in June to promote the premiere of season 4 ofMad Men in the Netherlands.

Mini best test drive

January 6, 2012by Søren Christensen
Filed in Consumer involvement crowdsourcing Film Online Tags:

Fun idea, but despite spending tons of money, I don’t think the execution is that interesting. Maybe crowdsourcing is not always the answer…

KLM live reply

November 3, 2011by Søren Christensen
Filed in Consumer involvement Events Facebook filmed events Online Twitter Tags:

Well, kind of interesting, but then again, this mechanism has been seen before in much more interesting formats. Read about the setup here

Your mom hates dead space 2

September 1, 2011by Michael Robert
Filed in Consumer involvement crowdsourcing filmed events

Sexy, Sexy, Sexy fingers

September 1, 2011by Michael Robert
Filed in Campaign sites Consumer involvement Optimism Product demonstration Websites

Try out your own sexy fingers here: http://www.sexyfingers.org/#/en/sexy-finger

Die Badende

August 17, 2011by Michael Robert
Filed in Consumer involvement filmed events Optimism Outdoor

To promote the “art” of bathing, British company Soap & Glory has installed a 13 foot high, 67 foot long, two ton sculpture – created by Oliver Voss – in Alster Lake in Hamburg Germany.

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