Category Archives: Cool offline

Domino’s & Owned media

April 24, 2012by Søren Christensen

Filed in Ambient Media Baked In Cool offline Outdoor Tags: Dominos

Nice (and maybe a bit annoying) example on how everything is media… I think I would laugh…and hey they got 1,4 millon hits proving that owned media definitely can create earned media

Ralph Lauren 4d: Digital projection fashion show

November 15, 2010by Søren Christensen

Filed in Cool offline filmed events Online Outdoor Tags: Ralph Lauren

High heels window installations for Selfridges

October 12, 2010by Heinrich Vejlgaard

Filed in Cool offline In-store Offline Pop culture

iButterflies in the Augmented Reality sky

October 7, 2010by Søren Christensen

Filed in ARG Cool offline Mobile Online technology Tags: Augmented

Catch fictive butterflies all over Japan and change them into promotional digital coupons. Very interesting use of augmented reality.

Music videos launched from packaging

September 8, 2010by Søren Christensen

Filed in Ambient Media ARG Cool offline Online

KitKat UK recently launched an Augmented Reality campaign that works with its “4-Finger” bar packages. Each of the new bar packages has a specially designed “AR” marker on the KitKat four-finger packages that hit the shelves in late August. The experience was created by the independent agency Skive Digital of London.

Taking Facebook into real life

August 25, 2010by Søren Christensen

Filed in Cool offline Facebook Mobile Online technology Tags: Coca-Cola

Interesting concept. I think you can do a lot more stuff with this technology/idea. Via Lasse K

QR code on the N building

January 14, 2010by Morten Kjær

Filed in Cool offline Events filmed events Offline Outdoor technology Tags: QR

N Building from Alexander Reeder on Vimeo. N Building is a commercial structure located near Tachikawa station amidst a shopping district. Being a commercial building signs or billboards are typically attached to its facade which we feel undermines the structures’ identity. As a solution we thought to use a QR Code as the facade itself. [...]