Category Archives: Outdoor

Domino’s & Owned media

April 24, 2012by Søren Christensen

Filed in Ambient Media Baked In Cool offline Outdoor Tags: Dominos

Nice (and maybe a bit annoying) example on how everything is media… I think I would laugh…and hey they got 1,4 millon hits proving that owned media definitely can create earned media

Facial Recognition Billboard Only Lets Women See the Full Ad

February 28, 2012by Morten Grundsøe

Filed in Clever stuff Outdoor technology

A new kind of outdoor advertisement is being trialled on Oxford Street in London’s West End. The interactive advertisement uses a high-definition camera to scan pedestrians and identify their gender before showing a specific ad. The built-in system has a 90 per cent accuracy rate in analyzing a person’s facial features and determining if they’re [...]

Green Grafitti

February 28, 2012by Søren Christensen

Filed in Ambient Media Outdoor

Via Daniel Korn

And we got a winner!

September 9, 2011by Søren Christensen

Filed in Outdoor Politics Tags: Alis

Awesome guerilla stunt from Alis… EDIT: But maybe it’s not a winner after all. It’s already been done in 2006 (thanks for pointing out, Anders W)

Die Badende

August 17, 2011by Michael Robert

Filed in Consumer involvement filmed events Optimism Outdoor

To promote the “art” of bathing, British company Soap & Glory has installed a 13 foot high, 67 foot long, two ton sculpture – created by Oliver Voss – in Alster Lake in Hamburg Germany.