Category Archives: Social media

Facebook now comes with business

November 4, 2010by Anders Wik

Filed in Consumer involvement Facebook Mobile apps Social media

Facebook Places made it possible to check in to places (ie. shops). Still not launched in Denmark, but will hopefully soon be here. But more interesting, Facebook has now built a business layer on top of Facebook Places. Say hello to Facebook Deals. This will be big!

Digital life – a study

October 11, 2010by Anders Wik

Filed in Online Social media Tags: Digital life, Report, Study, TSN

Interviewing almost 50,000 consumers across 46 countries, including all BRIC and most N-11 markets, Digital Life is the largest, most comprehensive study of the Global Digital Consumer, ever. These markets represent 88% of the global Digital population; we cover markets from where Digital is close to ubiquitous to those beginning their digital journey whether through [...]

Realtime response – Tweetagrams

October 4, 2010by Anders Wik

Filed in Online Social media Twitter Viral stuff Tags: Orange, Poke

Orange is now jumping on the real time response wave, following Old Spice’s stunt earlier this summer. Got a friend who needs cheering up? Or maybe you just want to tell them that you love them/miss them/really like their new haircut? Tweet your messages adding #singingtweetagrams from now until Thursday. The Rockabellas turn them into lovely little songs within a [...]

Youtique

September 29, 2010by Anders Wik

Filed in Social media Viral stuff Websites Tags: French Connection, Poke, Youtube

Poke and French Connection have opened the world’s first fashion boutique on Youtube. Have a look at the Youtique. It’s quite simple. By using annotations (hotspots) they can create contexual links to the French Connection e-commerce site. Here’s one of the films: http://www.youtube.com/watch?v=H-N2FgoAv_0 The rest is found here: http://www.youtube.com/frenchconnection

Drunk driving – Web 2.0 storytelling

September 24, 2010by Søren Christensen

Filed in Film Social media

I like!! Via Daniel K

Let the cows decide

September 20, 2010by Anders Wik

Filed in Campaign sites crowdsourcing Facebook Online Social media Viral stuff Tags: Litago, Milk, Tine

Litago, a range of milk products for kids from Norwegian Tine, has just launched a new campaign aiming to find the taste of the semester. Recently they have engaged the consumers in this task, letting them design, vote, mix and shake new tastes. This time it’s up to the cows to decide. 10 cows are [...]