Category Archives: Viral stuff
Cool Air France Music Konkurrence
A summer without rain
Norwegian airline Widerøe are looking for two friends to fly away from the rain this summer. With more than 40 destinations and a ‘fly as much as you can’ ticket, the mission is to avoid the rain and blog about it. Nice stunt to promote the possibility of having a sunny Norwegian summer with Wideroe. [...]
Social Memories
The T-Mobile Royal Wedding rip-off versus JK Wedding
And where T-mobile got the idea:
Have you read the Million Dollar Memo?
Tourism Queensland has launched a multi million dollar global marketing campaign based on the ‘Best Job in the World’ promotion that will see businesses battle it out for a $1m travel package. http://www.milliondollarmemo.com/
Instaprint
tag your Instagram photo with the #isntagram hashtag and have your photo printet live. Go to the site
The Online Intern
Love this project. The Online Intern. http://www.theonlineintern.org
How switching strategy mid-campaign can really pay off
The lingerie brand Lane Bryant (got lucky and…) changed their strategy from paid media to earned with a pretty nice outcome. See the case below: http://adsoftheworld.com/media/online/lane_bryant_not_what_mom_had_in_mind