First: Appear really drunk publicly a morning in Brussels. Everybody gets their cameras out and boom! 1.000.000 views on Youtube and a lot of publicity being the star he is in Belgium.
Second: One week later he released an official music video consisting of all the same scenes shot with hidden cameras. Clever stuff.
Thanks to Niels A for sharing this.
Follow up on earlier award-winning campaign from Getty Images.
Just call me a softie, but I like this one.
Nice insight, nice idea, nice execution. Very nice I guess