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Honda – Racing against time
New film in their documentary series on how we do our best thinking. Do deadlines cause more stress than motivation? Or do we do our best thinking under time pressure? With oil running out and mounting environmental concerns, competition and teamwork are more important than ever. In this film, see how the pros handle themselves [...]
I pinch…
I like… [youtube unkAvO9v2Nk]
Honda has made a road that makes music
The idea first started in Japan (see a BBC clip here) as a way to attract tourists to Gunma prefecture, 60 miles northwest of Tokyo. The idea is to use rumble strips to reproduce a song. The strips must be carefully placed (after doing some serious calculations) so that when a car drives over them, [...]
Nice behind the scenes of Honda Accord ad “Jump”
[youtube]6A7xEFCRhQ8[/youtube] Nice behind the scenes of Honda Accord ad “Jump”.
Live ad transmitted directly on UK’s Channel 4
[youtube]2leyUvOMEn4[/youtube] They did it again. Honda + WK staged a live ad transmitted directly on UK’s Channel 4… Apart from the plane, the pilot and a skydiver crashed (and unfortunately died) the day after – with no relations to the ad, you have to say they push the boundaries for advertising. Read more here
Drive every drop commercial
[youtube]0IAehZcyAjU[/youtube]http://www.youtube.com/watch?v=0IAehZcyAjU Honda – Drive every drop commercial by Wieden+Kennedy.
Skydiving ad from Honda
[youtube]XmePHwX_2-k[/youtube] The live skydiving ad from Honda futher down was a teaser for this one which is now running. It lacks a little bit of the realness that the other ad had, the live part mayby.
Follow up on the Honda skydiving post from yesterday
[youtube]uIUChm7fJjs[/youtube] Follow up on the Honda skydiving post from yesterday. Here is the ad. Quite cool how much press they got on the thing.
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