Tag Archives
An extra week of summer for the Danish people
Challenge The Carlsberg Somersby Cider is closely associated to everything ‘summer’. But the Danish winter is long and cold – with 2009/2010 being the longest in 14 years! Idea We kick-started summer and changed to daylight saving time on March 21st instead of the 28th giving the Danes one extra week of summer by creating [...]
Advertising Effectiveness Award 09: Grand Prix winner and Agency of the Year
A big misconception among some marketers is that creativity and Return of marketing Investment are two conflicting elements. While we can’t speak on behalf of all agencies, Robert/Boisen’s main focus has always been how we solve our clients challenges most effectively. In order to do so we use innovation and creative thinking because it’s a [...]
Somersby is for bitches
You can’t please them all…
Advertising Effectiveness Award 09: Most nominated ad agency in Denmark
One of our mantras at the agency is that ‘Creativity is a shortcut to effectiveness’. In order to walk the walk and prove it’s not just the usual hot advertising air, we submitted three cases at this year’s Advertising Effectiveness Award. All three cases were nominated and are now part of the running to become [...]
Product Launch of the Year
We’re quite proud these days, not least on behalf of our client Carlsberg, as Somersby not only kick started the entire cider category in Denmark in Spring 2008, but was also just awarded Product Launch of the Year 2008 by The Nielsen Company. And as they say it themselves (Nielsen that is), the award goes [...]
Somersby goes Pear
After the successful launch of Somersby Apple, and igniting the entire cider market in Denmark, time has come for Carlsberg to expand their cider range. Or doubling it… So in March 2009 we launched the new refreshing – served over ice – Somersby Pear, with Lord Somersby still going strong… This time with special features [...]
The Truth sometimes hurts
But not all the time apparently. The True Awards have been dealt out. We’re all hugs & smiles for the acknowledgment that goes with ‘Agency of the Year‘ that we took home. At the same time we’re proud that our Somersby films won best direction – (congrats to Stylewars there) and that Peter Albrecthsen, Mads [...]
We are Truly Happy
RBLM is very proud to announce that we have no less than 4 films shortlisted in various categories for the True Award 2008. Both our un-real Somersby films have caught the attention of the jury enough to get nominated, so let’s cross our fingers that they make real history. Our “Home” TVC for IKEA must [...]
The Somersby Facebook fangroup
It has 9,125 fan it should be possible to get some pretty interesting statistics out of that amount of people. Age, sex and location for starters.
FACEBOOK has a SOMERSBY CIDER fan site
FACEBOOK has a SOMERSBY CIDER fan site…my daughter told me Michael
Robert/Boisen on Facebook
Robert/Boisen on LinkedIn
Robert/Boisen on Twitter
Robert/Boisen on Vimeo
Robert/Boisen on YouTube