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The truth behind “bike hero”

December 12, 2008by Bjarke Lautrup-Larsen
Filed in Computer Games Music Viral stuff Tags: , ,

The Bike Hero video that was posted here earlier turns out to be (as some may have suspected) a viral marketing stunt for Activision made by no other than Droga 5.

MTV has the story here

What is interesting is the attention this piece of video got – for a very limited budget

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