VW targets ‘soccer mums’ by making fun of ‘soccer mums’
Yet another car-webisode-initiative from VW and Crispin
Get to the website here
Maybe it works for those crazy Americans, or maybe I’m just not really in the target group. Me not looking for a mini-van or being a soccer mum…
But it’s interesting how the car companies are starting to realize that consumers are not trickered that much any more by just showing your average car in a mountain, open-road setting.
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The casting seems good, I know I feel like punching the female-leade, which has to be a good sign
– “It’s like you’ll be my girlfriend for 8 days” – that’s funny!