Robert/Boisen & Like-minded is awarded a Danish Internet Award
On April 26th RBLM was awarded the prestigious Danish Internet Award for the Anthon Berg “The Generous Store” campaign.
The campaign was, along side another RBLM campaign for travel agency Spies/Sunwing, nominated in three different categories. The award was subsequently given in the category “Consumer goods”. The biggest category at the show with more than 140 listed entries.
The jury reasoned the choice of “The Generous Store” with a particular strongly integrated creative idea, an excellent business inside and a global appeal.
The campaign is also shortlisted for the Nordic award show Gulltaggen.
Further the campaign has received a lot of international attention from influential sites like trendhunter.com, Adverblog, Mashable and Contagious, and has by now traveled more than 4+ million tweeter and facebook feeds.
At RBLM we are all very proud that our work is appreciated, and very happy that the message of generosity is now spreading around the world.
Big thanks to Anthon Berg for a very innovative approach to marketing, and also thanks to our partners at Molamil, Gobsmack and OMD for thier part in the campaign
You can view the full campaign presentation in this video.
The Generous Store
No cash or credit cards, just good deeds - To reconnect their brand with generosity and inspire people to see the positive effects of being generous Danish chocolate brand Anthon Berg opened the world’s first chocolate store where you couldn’t pay with cash or credit cards, just good deeds. The pop-up store was only open for a day and had people queuing up for one and a half hours to make generous promises towards a friend or loved one on Facebook for a box of chocolate.
View the full case and learn more here
Spies featured on Facebook Studio
As one of very few – five all in all from Denmark, Sweden and Norway – Spies Hide & Seek is now featured on Facebook Studio, Facebook’s community for advertisers and marketers to share and be inspired by the best work on Facebook.
Færgen TVC
The five Danish islands Langeland, Samsø, Bornholm, Als and Fanø are well known in Northern Europe for their beautiful nature, unspoiled authenticity and tranquil atmosphere. The fastest way to get there is with the shipping company “Færgen”. However if you’re used to Aquadomes, theme parks, more staged and industrialized holidays you might need some time getting used to life on an authentic Danish island.
Spies: Best travel TVC in the world
Our tale about the two senior citizen mobsters on a mission to “convince” holiday guests to leave, when their vacation ends, has been awarded a Bronze lion in the world cup of advertising at Cannes Lions. This means it is among the 100 best TVC’s in the world and nothing less than the best travel TVC in the world this year. Thank you to Nicolas Winding Refn for awesome direction, to Gobsmack for beautiful production and last but not least to Spies for buying this crazy idea.
An extra week of summer for the Danish people
The Carlsberg Somersby Cider is closely associated to everything ‘summer’. But the Danish winter is long and cold – with 2009/2010 being the longest in 14 years! We kick-started summer and changed to daylight saving time on March 21st instead of the 28th giving the Danes one extra week of summer by creating a national campaign rally lead from a live campaign office in downtown Copenhagen. Total communication awareness rose 40% during the campaign period, and total brand awareness rose 10% and reached an impressive total of 99%. Recent trial rose 30% while brand loyalty rose 50%.
Valhalla Rising – Alternative launch campaign
The task was to create hype about the art movie ‘Valhalla Rising’ by director Nicolas Winding Refn. This is a movie with a rather limited target group and people outside the target group would probably not get it and find it weird. Our solution was to find people (from reality shows etc.) that were definitely outside the target group, who we asked to review the film. Their honest and expected rather negative feedback was used to create a small series of trailers launched online that aimed to create curiosity within the real target group. The campaign has generated a lot of media buzz and more than 270.000 views. Of course with the limited budget that follows the launch of an art movie.
See the case here (in danish):
Eurobest – Grand Prix winner in outdoor
According to the jury of Eurobest’s outdoor category, Robert/Boisen & Like-minded created the best outdoor in Europe this year. Not one of the best, but the best.
Picture by Chaga Signe Bruun
On top of that the campaign won silver in the Sales Promotion category. Not only has the case been successful in several award shows, it has also created very convincing results on the commercial level. After running the campaign, the market share went up with 27%, Campaign awareness went up 40% and last but not least Suzuki’s sales of the involved models went up 12,5% in the following month and 25 % in total. So even though we have said it before, it’s still worth mentioning: Creativity is a shortcut to effectiveness. Period.
See the case here
http://vimeo.com/25657552
Advertising Effectiveness Award 09: Grand Prix winner and Agency of the Year
A big misconception among some marketers is that creativity and Return of marketing Investment are two conflicting elements. While we can’t speak on behalf of all agencies, Robert/Boisen’s main focus has always been how we solve our clients challenges most effectively. In order to do so we use innovation and creative thinking because it’s a well proven truth that smart thinking brands reach their marketing goals faster and make their budgets seem bigger. Creativity is a shortcut to effectiveness. It’s as simple as that.
This year at the annual Danish Advertising Effectiveness Awards our agency once more demonstrated this point. With three nominated case-stories, and being awarded the overall Grand Prix and one gold, Robert/Boisen became Agency of the year. So in 2009 we have now become both Agency of the year at the Creative Circle Awards and the AEA Awards.
Download our two winning cases here (in Danish)
Somersby Case
Interflora Case
Advertising Effectiveness Award 09:
Most nominated ad agency in Denmark
One of our mantras at the agency is that ‘Creativity is a shortcut to effectiveness’. In order to walk the walk and prove it’s not just the usual hot advertising air, we submitted three cases at this year’s Advertising Effectiveness Award. All three cases were nominated and are now part of the running to become one of the 10 most efficient campaigns in Denmark this year.
The cases are:
Interflora: ‘Remember what a good insight can do’
Spies: ‘From three brands to one. Without losing market share’
Carlsberg: ‘Somersby. Denmark’s fastest growing fanclub’
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