Borrow My Bear

PROBLEM

Tryg in Danish means “safe”, but many Tryg Insurance customers don’t know that by choosing Tryg, they’re actually supporting hundreds of projects around Denmark that help make people feel safe. One of these projects is giving teddy bears to hospitalized children.

IDEA

So to tell people of this fact, we decided to give hospitalized Tryg costumers a little, fluffy surprise.

RESULTS

• 61% higher brand attraction

• ROI 1.42

• Purchase intention was 100% over standard