Spies Travel
Do It For Denmark
- Trilogy
This is how Spies, a Danish travel company, helped raising the Danish birth rate by selling more vacations.
#1 Do It For Denmark
How do you raise awareness of Spies city holidays? Our research revealed Danes have 46% more sex on city holidays so to help the country’s low birth rate, we created a competition with very unique entry requirements. Couples needed to get pregnant on their holiday and have a child to win. To maximise chances of winning, our ovulation discount found your most fertile holiday time.
Case Study
Launch Film
Did it work?
Globally most shared ad
107% increase in city holiday bookings
Reached +100 million
#2 Do It For Mom
It was now time to raise awareness and promote Spies active holidays. Despite a little progress in 2014, not enough babies are being born. So Spies Travel joined forces with wannabe grandmas in the fight against Denmark’s low birth rate. In an online film we introduced Spies Parent Purchase™, where they could send their child on an active holiday in order to get a grandchild. Research showed that couples have 51% more sex on a sunny holiday and that working out together leads to more sex. This combo would not only do it for Denmark, but also for mom.
Case Study
Launch Film
Did it work?
Social action rate +6%
Active holidays
+42,9% sales lift
Reach +600 million
#3 Do It Forever
Thanks to our efforts with ‘Do it for Denmark’ and ‘Do it for Mom’ the Danish birthrate was actually on a rise.
Having children is a wonderful thing but it also ruins the sex life, and many relationships never fully recover. Research show that Danes have 102% more sex on an exotic holiday. So to compensate for lost love and to reboot senior sex life, we created the ‘Do It Forever Loyalty Programme’: The more kids you’ve had, the bigger the discount – as compensation for ruined sex life.
Case Study
