Tryg Insurance, TrygFonden & TryghedsGruppen

Have you saved lives without knowing it?

BACKGROUND

Tryg in Danish means “safe”, but many Tryg Insurance customers don’t know that by choosing Tryg, they’re actually supporting hundreds of projects around Denmark that help make people feel safe. One of these projects is providing publicly available defibrillators all across Denmark.

IDEA

So to tell people of this fact, we invited Tryg customers to meet a very special Dane whose life they have impacted deeply – without even knowing it.

RESULTS

• 135% increase in awareness about TrygFondens initiatives

• Brand appeal increased by 23% compared to previous Tryg campaigns