Danish Patent and Trademark Office

Check the Tag

PROBLEM

A large number of young Danes has bought counterfeit goods, not knowing they risk supporting organized crime.

IDEA

When fashion influencers post their outfits on instagram, thousands of followers will check the tags to see where the clothes is from. We used that behaviour to reveal the ugly truth behind counterfeit goods.

RESULTS

• Reached 67% of the target audience in just 24 hours

• More than 46.000 likes, shares & comments

• Engagementrate 700% better than benchmark