Børnefonden

How Old is Old Enough?

PROBLEM

Every day 82 girls under 15 are forced into marriage in Mali. How can Børnefonden, a Danish NGO, make this hugely important, but distant problem relevant to the Danish people?

IDEA

By putting Danish parents in a situation that no parents should be subjected to.

RESULTS

• Traffic to site: +340%

• 26,700 social reactions

• Sales ROI: 725%