Tryg Insurance, TryghedsGruppen & TrygFonden

Maja’s Teddy Bear

PROBLEM

Many Tryg Insurance customers don’t know that by choosing Tryg, they’re supporting hundreds of projects around Denmark that help make people feel safe. One of these projects is the comforting Teddy bears that are handed out to hospitalized children.

We needed to tell the customers at Tryg Insurance that they had a part in this important project.

IDEA

We collaborated with one of the many children who’s been lucky to receive a teddy bear. With the help from Maja and her family we build a campaign around authentic material from 10+ years of Maja’s life. With the many old photos and video material we could show how much she and the teddybear had been through together and how big of a difference a small fury friend can make to a sick child.