Anthon Berg

The Generous Store

CHALLENGE

How do you reconnect the Danes with the chocolate brand Anthon Berg and their brand essence of generosity?

IDEA

You open the world’s first chocolate store where you couldn’t pay with cash or credit cards, just goods deeds. The pop-up store had people queuing up to make generous promises towards a friend or loved one on Facebook for a box of chocolate.

RESULTS

• Reached more than 1 in 20 people in Denmark

• The idea went global

• reached 3,750,00 people in social media feeds