Save The Children & Danida

The Most Bizarre Wedding Tradition

PROBLEM

With no media budget, and a very short collective attention span: how do we make people aware of the worldwide problem that child marriage still is today?

IDEA

To stand out and organically reach as many people as possible on Facebook, we decided to blend in by creating a ‘trojan horse’ called Top 5 Most Bizarre Wedding Traditions.

RESULTS

• Engagement rate increased by +1500%

• 85% organic views

• 3.2 million views (70% of the danish adults)