About Us.
We believe creativity
is a shortcut to effectiveness.
Robert/Boisen & Like-minded is a Danish, independent agency in the business of creative problem solving located in the heart of Copenhagen. Founded in 1998, we have been helping brands and organizations to connect with culture, people and excel in their marketing efforts for more than 20 years.
Most effective agency in Denmark
We design every solution with a clear and measurable objective in mind and an ambition for always beating best practice in the category. That has proven quite a winning formula, since Robert/Boisen & Like-minded is the most awarded agency of all-time in the Advertising Effectiveness Awards, winning 4 Grand Prix and 5 gold awards the last 10 years.
Most creative agency in Denmark
Effect is always the goal. Creativity is the tool. From our very beginning we have been inspired by seeing how creativity and doing things a bit differently can significantly impact the performance of brands and campaigns. We seem to have inspired a few advertisers as well along the way, as the 800 biggest Danish advertisers have voted Robert/Boisen & Like-minded the Most creative agency in Denmark 11 years in a row, 2011-2021 (MyResearch).
We help brands create real world cultural impact.
The world doesn’t need more noise. We help clients develop communication and experiences that adds value to people’s lives. Stuff, that inspires or engages people and creates cultural impact in the real world (not just the ad world). The path to success demands a rigorous process, we can facilitate at every phase of the customer journey. From revisiting your brand’s purpose, developing a sustainability strategy to creative production and impactful media activation.
Highly Engaging
Ad-blockers and ad-free content are on the rise. We need to make stuff that people actively choose not to skip. We do this by being engaging and giving people the opportunity to be involved. Engagement are more than just likes.
Highly Emotional
Emotions influence nearly 70% of our decisions. That’s why emotions are very effective tools to create effectiveness. Mind you, emotions are more than just people shedding a tear - it can also be making people laugh, gasp or simply feel good.
Highly Useful
People respond to brands that give them value. That’s why it’s always important to ask the question: how can we actually help our customers and create something that will impact their life in a meaningful way?
Being "Like-minded” is rooted in our DNA.
Being "Like-minded” is rooted in our DNA. We believe the best work will be made if we trust each other and believe in creativity. We also believe in being nice to each other, to people we work with, to our clients and foremost to the regular people out there who interact with our solutions.
