Solar Charging Dummies

BRIEF

Promote SPIES holidays.

IDEA

Exactly how much energy do you get from a sunny holiday? SPIES Travels built two solar charging dummies and sent them on two very different holidays to find out. The results were surprising.

RESULTS

• PR value was 5 times the PR budget

• 14,26% more bookings

• #2 most-viewed ‘This week worldwide’ on Youtube