Stofa

An Ad For An Ad

CHALLENGE

Internet provider STOFA wanted to expand to 35 small cities in Northern Jutland. How could we get through to the locals? 

IDEA

We got small local business owners to promote STOFA’s offer by giving them an ad inside our own ad. 

RESULTS

• 85,000 new local customers

• Local PR

• +400% web visits

• The locally segmented content performed 5 x better (than Youtube benchmark)