Sydbank League Cup

Losers of the League

CHALLENGE

Promote Sydbank’s sponsorship of the Danish League Cup, by giving the small clubs some well deserved attention. 

IDEA

We created a mini series that follows Denmark's most ambitious amateur coach in his struggle to lead his team to victory. 

RESULTS

• Engagement rate: 11% (+1270% compared to Sydbanks benchmark)

• 85% of all viewers watched all episodes

• 13,7% increase in positive perception of Sydbank

• 13% increase in awareness of Sydbank as sponsor of the League Cup