Oddset

Das ist typisch Dänisch

 

PROBLEM

55,000 Danish fans secured tickets to the European Cup in Germany, while the rest of the population had to watch the party from home.

IDEA

We created a fist-pumping, German-inspired football anthem for all the Danish fans who had to stay behind, bringing a taste of the German football atmosphere back to Denmark.

RESULTS

  • No. 1 On Spotifys Viral 50 – Denmark

  • +1,7 mio. views on Social

  • +49% increase in brand impressions during the campaign

  • Revenue was 70% above target

  • Highest number of players in 2024

 
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