Spies

Dogcation

PROBLEM

48% of all Scandinavian pet owners (2,9 million people) have skipped a vacation because they didn’t want their pets to feel left behind. A rather discouraging statistic for a travel company lige Spies, which had to witness countless potential travelers giving up their holiday dreams every year.

IDEA

The solution: Dogcation. An exclusive pet-care-service where your furry friend at home would be spoiled just like its owner, who was traveling with Spies. Even if the pet happened to be a cat.

RESULTS

• 75,7% view-duration on Social Media

• 11,000 SoMe-engagements

• +33,000 participants

• +50 million DKK in sales generated from the campaign

• ROMI: 627%