Andel

The Green Search

PROBLEM

In 2022, the energy sector and Denmark’s leading energy provider, Andel, faced a shocking reality. In the past two years, 82% of all projected wind farms had been stopped due to local protest from a small but loud minority, who didn’t want to see the green transition happen in their own backyard (Not-In-My-Backyard-syndrom). There were simply no places to put up new wind turbines.

IDEA

“The Green Search” sparked a nationwide debate about the Not-In-My-Backyard-mindset and invited the big majority of Danes, who support local wind farms, to submit the exact locations for, where they would like to see more wind turbines.

Meanwhile, an AR-filter allowed the doubters to experience that local wind turbines are not that disturbing at all.

RESULTS

• +12.000 places submitted

• 25% are more positive towards wind turbines based on the campaign

• 460.000 have shown support for wind energy based on the campaign

• 67% increase in national awareness