Stofa

Grandma Hackers

CHALLENGE

Promote a new SafeSurf program for the Danish internet service provider Stofa.

IDEA

we wanted to show just how easy it is to get hacked online. To do that, we taught the group of people with the least technical experience to hack: grandmas.

RESULTS

• 89% reach of the danish population

• Sales rose 80%

• 7.9 million unique & completed views