The Home Weather Machine

PROBLEM

When the Danes go on vacation, they enjoy it alot more, knowing that the weather back home is bad. A new survey shows that 47% of the danes admit, they enjoy their holidays a lot more when the weather back home is bad.

IDEA

Since people were already checking the weather report back home while on vacation, we decided to take it a step further. It’s one thing is to see a weather report, but another thing entirely to feel it on your own body. So we invited people to experience their actual home weather on an exotic beach in Thailand.

RESULTS

• Online readership: 190 million

• Nordic sales raised by 35%

• Facebook engagement rate 463% above average