Irma

Restaurant 1:1

 

CHALLENGE

Promote the Danish grocery chain, Irma’s, new single-person meals.

IDEA

We created a restaurant with room for only one guest at a time. 

RESULTS

  • 17% increase in sales of single-person meals

  • Voted one of the best customer experience in Denmark

  • The restaurant was fully booked within 48 hours

 
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